What exactly is an eCommerce site? An eCommerce site, short for Electronic Commerce, is essentially a site for people to purchase goods or services over the Internet through a website. Or, put another way, an eCommerce site is an internet store. Some of the world’s biggest online retailers, such as Amazon, ASOS, Overstock, and BestBuy fall into the eCommerce category, and many smaller companies with more modest online presences also have an eCommerce section… eCommerce is the hottest new business opportunity on the Internet, found more at Go Coupon.
Ecommerce has become hugely popular because of its unique business model – there is no need to keep stock of physical products, no need for a brick and mortar store, no need for inventory management, no need for a payment system, no need for a warehousing provider and so on. As far as the physical store goes, nobody needs to see that you are actually there (unless you are eBay). Ecommerce presents a low-overhead business model that benefits everyone involved: the seller, the buyer, the seller’s employees and, best of all, the global customers.
But an eCommerce site isn’t just about selling and buying goods. It’s also about how you promote your site and gain traffic. How do you get people from your site to visit your brick-and-mortar store? The answer is simple: advertise.
Traffic is the key to any eCommerce business, especially an ecommerce store. Without it, there can be no sales or orders – and that’s the last thing you want. A good way to draw in potential customers is by using search engine optimization (SEO), which helps your website to show up well in search results for particular keywords. However, with so many online businesses trying to fight for the same keywords, it can get a little confusing as to what is an eCommerce site and what is just a regular store.
In order to build a sustainable customer base and drive sales, most eCommerce sites will take the help of merchant accounts. However, not all eCommerce sites will have them, meaning you may be missing out on potential customers. That’s why it’s important to build your business around what you know: your knowledge and expertise about your product line and your customer base.
One way to build your customer base is through new customers. This can be achieved through networking, providing free advice to customers, or by running special promotions or events. These actions don’t cost anything and can help draw in new customers. Additionally, these actions increase your ranking in search engines, which can result in higher visibility, more sales, and ultimately, more profits for your ecommerce stores.
Ecommerce stores are still considered a part of the brick and mortar businesses. People still go to the store to buy products, visit with employees, make reservations, or check out prices. While the main goal of ecommerce stores might be different, this doesn’t mean they can’t achieve the same goals. In fact, with the right online presence and tools, brick and mortar businesses can achieve the same goals as well.
For instance, if you run a restaurant in an area where there aren’t a lot of online stores, you can’t effectively market your menu online. You have to build a brick and mortar presence in that area so people will know you’re there. Likewise, if you want to sell products over the internet, you need to get a merchant account from an online store you’ve built up an online presence in. That way, you won’t have to pay a high price for an offline merchant account.
A good example of an ecommerce site is WoCommerce, which allows its members the ability to sell products not only in the USA but in other countries around the world, as well. For WoCommerce members, this means they can have a product range in their home country but sell those products internationally. And thanks to a powerful online payment processor like PayPal, all transactions are secure and safe. So even if you don’t live in the USA, you can sell products over the internet and through WoCommerce, you’ll be able to get a strong sales presence in your home country as well.
Of course, having an ecommerce store isn’t enough. To get new customers and keep old customers, you must continue to grow your customer base and keep providing new products and services. You can do this by constantly adding new content, upgrading your product range, and, of course, keeping your site updated and cleanly designed. By having a website that looks good and stays fresh, you’re more likely to attract new customers who aren’t necessarily aware of your online store. As people find your site, they will likely navigate to the right pages when they want to buy something. With the easy, simple navigation available with WordPress, it’s easy for your customers to turn into regular customers.
And with shopping cart software like Woocommerce, it’s effortless to update your products and services regularly. With over 5 million items, you can’t go wrong with any shopping cart software. No matter what you sell, there’s a Woocommerce shopping cart solution for it. And with so many options, you’re sure to find the right shopping cart for your eCommerce site. There’s no reason why any online retailers can’t take advantage of these powerful shopping carts, making their business more successful every day.